Earn Money From Price Comparison Through Web Scraping

Many individuals discover the pot of gold just within their reach. They have realized that there is money in the web. Cyber technology has blessed mankind with so many benefits that makes money very possible by just some clicks on the mouse and keyboard. Building a price comparison website is an effective way of helping clients find their desired products while you as the owner earn money at the same time.

Building price comparison websites

There is indeed much money in building price comparison websites but it is not an easy task especially for a novice in maintaining a website of one’s own. Since this entails some serious programming and ample familiarity with data feeds, you have to have a good working plan. In addition, what you are venturing into is greater than the usual blogs about just anything that you can think of. Furthermore, you are stepping into the vast field of electronic marketing, therefore you must be ready.

The first point of consideration is to identify which products or services are you going to include in your website. Choose a product or service that you and a majority of clients are mostly interested in. Suppose you want you to choose sports as your theme then you can include items and prices of sports gear, clothing such as uniforms, training videos, books, and other safety stuff. You need to do some research and even a survey to determine whether the goods and services you are promoting on your website are in demand and are what most people want to know. Moreover, it is on this stage that you may need the help of experts and veterans in the field of building to be assured that you are on the right track.

In addition, be willing to change in case your chosen category is not gaining readership or visitors. Then evaluate whether you need to expand or to be more specific in your description of the products and the comparison of the prices. Make your site prominent by search engine optimization (SEO) and make sure to acknowledge also that not too many people visit a site that is not free.

Helping visitors choose the best product/services

Good marketing strategy starts with knowing who your target audience are. There is indeed a need to do a lot of planning and research in order to understand your client’s needs and preferences. Moreover, knowing them thoroughly leads to achieving 100% consumer satisfaction. When you have provided everything they need to know about certain products, they would not need to seek elsewhere which will also gain you more regular visitors. Remember that your audience are members of communities and social networks such that there is a great possibility that they would spread the word around about the good services you are offering.

If there is a need to conduct a survey in addition to research, you should resort to it. In this manner you can discover what goods and services are not yet completely exhausted by the other websites or web creators. Ample knowledge about your potential visitors and consumers will surely make you effectively provide them with adequate statistics for their needs.

Your site will then look like a complete guidebook for them that will give them the best value for their money. Therefore, it must be thoroughly filled with product details, uses, options, and prices.

Making money as affiliate of eCommerce websites

Maintaining a price comparison website gives you less worry about getting paid or having your products bought and sold because income comes in through advertising and affiliate sales. Affiliate marketing is a way of earning money online by serving as a publisher for promotion of products, services or sites of businesses. The affiliate receives rewards from businesses for each visitor or client that comes to the business website or buys its product through the efforts of the advertising and promotion that is made by the affiliate. This is the online version of the concept of agent or referral fee sales channel. Aside from website owners, bloggers as well as members of community forums can also serve as affiliates. The affiliate earns money in three ways: through pay per link; pay per sale and pay per lead.

Trust in the reliability of the product - You should have a personal belief or confidence in the product you are promoting not only because it makes you sound more convincing, but also because you need to maintain your clients and establish credibility in your blog or website. In other words, don’t just pick any product. If you cannot use them personally, they should at least have several positive reviews and no negative ones.

Maintain credibility with readers and fellow bloggers - Befriend your readers and your co-bloggers by answering their queries sincerely and quickly. Your friendly attitude can win you their trust which is a very vital element of affiliate marketing.

Do reviews - In addition to publishing price comparison, you can gain more visitors by writing about the product and do proper SEO (Search Engine Optimization). So the expected happens, the more prominent the product becomes online, the higher will be your income.

Link with friends thru social media - Your friends have friends and their friends have also friends. Just think of how powerful your social media site can be when you post your link on your account on Facebook, Twitter or MySpace and others. Since trust is built on friendship, it is easy to get clients from among your friends and their friends.

Overall, you get all pertinent information about certain products through web data mining or web scraping. All you need to do is to be keen to the needs of your clients and use web content extraction efficiently.

Source: http://www.loginworks.com/earn-money-price-comparison-web-scraping/

Three Common Methods For Web Data Extraction

Probably the most common technique used traditionally to extract data from web pages this is to cook up some regular expressions that match the pieces you want (e.g., URL's and link titles). Our screen-scraper software actually started out as an application written in Perl for this very reason. In addition to regular expressions, you might also use some code written in something like Java or Active Server Pages to parse out larger chunks of text. Using raw regular expressions to pull out the data can be a little intimidating to the uninitiated, and can get a bit messy when a script contains a lot of them. At the same time, if you're already familiar with regular expressions, and your scraping project is relatively small, they can be a great solution.

Other techniques for getting the data out can get very sophisticated as algorithms that make use of artificial intelligence and such are applied to the page. Some programs will actually analyze the semantic content of an HTML page, then intelligently pull out the pieces that are of interest. Still other approaches deal with developing "ontologies", or hierarchical vocabularies intended to represent the content domain.

There are a number of companies (including our own) that offer commercial applications specifically intended to do screen-scraping. The applications vary quite a bit, but for medium to large-sized projects they're often a good solution. Each one will have its own learning curve, so you should plan on taking time to learn the ins and outs of a new application. Especially if you plan on doing a fair amount of screen-scraping it's probably a good idea to at least shop around for a screen-scraping application, as it will likely save you time and money in the long run.

So what's the best approach to data extraction? It really depends on what your needs are, and what resources you have at your disposal. Here are some of the pros and cons of the various approaches, as well as suggestions on when you might use each one:

Raw regular expressions and code

Advantages:

- If you're already familiar with regular expressions and at least one programming language, this can be a quick solution.

- Regular expressions allow for a fair amount of "fuzziness" in the matching such that minor changes to the content won't break them.

- You likely don't need to learn any new languages or tools (again, assuming you're already familiar with regular expressions and a programming language).

- Regular expressions are supported in almost all modern programming languages. Heck, even VBScript has a regular expression engine. It's also nice because the various regular expression implementations don't vary too significantly in their syntax.

Disadvantages:

- They can be complex for those that don't have a lot of experience with them. Learning regular expressions isn't like going from Perl to Java. It's more like going from Perl to XSLT, where you have to wrap your mind around a completely different way of viewing the problem.

- They're often confusing to analyze. Take a look through some of the regular expressions people have created to match something as simple as an email address and you'll see what I mean.

- If the content you're trying to match changes (e.g., they change the web page by adding a new "font" tag) you'll likely need to update your regular expressions to account for the change.

- The data discovery portion of the process (traversing various web pages to get to the page containing the data you want) will still need to be handled, and can get fairly complex if you need to deal with cookies and such.

When to use this approach: You'll most likely use straight regular expressions in screen-scraping when you have a small job you want to get done quickly. Especially if you already know regular expressions, there's no sense in getting into other tools if all you need to do is pull some news headlines off of a site.

Ontologies and artificial intelligence

Advantages:

- You create it once and it can more or less extract the data from any page within the content domain you're targeting.

- The data model is generally built in. For example, if you're extracting data about cars from web sites the extraction engine already knows what the make, model, and price are, so it can easily map them to existing data structures (e.g., insert the data into the correct locations in your database).

- There is relatively little long-term maintenance required. As web sites change you likely will need to do very little to your extraction engine in order to account for the changes.

Disadvantages:

- It's relatively complex to create and work with such an engine. The level of expertise required to even understand an extraction engine that uses artificial intelligence and ontologies is much higher than what is required to deal with regular expressions.

- These types of engines are expensive to build. There are commercial offerings that will give you the basis for doing this type of data extraction, but you still need to configure them to work with the specific content domain you're targeting.

- You still have to deal with the data discovery portion of the process, which may not fit as well with this approach (meaning you may have to create an entirely separate engine to handle data discovery). Data discovery is the process of crawling web sites such that you arrive at the pages where you want to extract data.

When to use this approach: Typically you'll only get into ontologies and artificial intelligence when you're planning on extracting information from a very large number of sources. It also makes sense to do this when the data you're trying to extract is in a very unstructured format (e.g., newspaper classified ads). In cases where the data is very structured (meaning there are clear labels identifying the various data fields), it may make more sense to go with regular expressions or a screen-scraping application.

Screen-scraping software

Advantages:

- Abstracts most of the complicated stuff away. You can do some pretty sophisticated things in most screen-scraping applications without knowing anything about regular expressions, HTTP, or cookies.

- Dramatically reduces the amount of time required to set up a site to be scraped. Once you learn a particular screen-scraping application the amount of time it requires to scrape sites vs. other methods is significantly lowered.

- Support from a commercial company. If you run into trouble while using a commercial screen-scraping application, chances are there are support forums and help lines where you can get assistance.

Disadvantages:

- The learning curve. Each screen-scraping application has its own way of going about things. This may imply learning a new scripting language in addition to familiarizing yourself with how the core application works.

- A potential cost. Most ready-to-go screen-scraping applications are commercial, so you'll likely be paying in dollars as well as time for this solution.

- A proprietary approach. Any time you use a proprietary application to solve a computing problem (and proprietary is obviously a matter of degree) you're locking yourself into using that approach. This may or may not be a big deal, but you should at least consider how well the application you're using will integrate with other software applications you currently have. For example, once the screen-scraping application has extracted the data how easy is it for you to get to that data from your own code?

When to use this approach: Screen-scraping applications vary widely in their ease-of-use, price, and suitability to tackle a broad range of scenarios. Chances are, though, that if you don't mind paying a bit, you can save yourself a significant amount of time by using one. If you're doing a quick scrape of a single page you can use just about any language with regular expressions. If you want to extract data from hundreds of web sites that are all formatted differently you're probably better off investing in a complex system that uses ontologies and/or artificial intelligence. For just about everything else, though, you may want to consider investing in an application specifically designed for screen-scraping.

As an aside, I thought I should also mention a recent project we've been involved with that has actually required a hybrid approach of two of the aforementioned methods. We're currently working on a project that deals with extracting newspaper classified ads. The data in classifieds is about as unstructured as you can get. For example, in a real estate ad the term "number of bedrooms" can be written about 25 different ways. The data extraction portion of the process is one that lends itself well to an ontologies-based approach, which is what we've done. However, we still had to handle the data discovery portion. We decided to use screen-scraper for that, and it's handling it just great. The basic process is that screen-scraper traverses the various pages of the site, pulling out raw chunks of data that constitute the classified ads. These ads then get passed to code we've written that uses ontologies in order to extract out the individual pieces we're after. Once the data has been extracted we then insert it
into a database.

Source: http://ezinearticles.com/?Three-Common-Methods-For-Web-Data-Extraction&id=165416

How to Properly Scrape Windows During The Cleaning Process

Removing ordinary dirt such as dust, fingerprints, and oil from windows seem simple enough. However, sometimes, you may find stubborn caked-on dirt or debris on your windows that cannot be removed by standard window cleaning techniques such as scrubbing or using a squeegee. The best way to remove caked-on dirt on your windows is to scrape it off. Nonetheless, you have to be extra careful when you are scraping your windows, because they can be easily scratched and damaged. Here are a number of rules that you need to follow when you are scraping windows.

Rule No. 1: It is recommended that you use a professional window scraper to remove caked-on dirt and debris from your windows. This type of scraper is specially made for use on glass, and it comes with certain features that can prevent scratching and other kinds of damage.

Rule No. 2: It is important to inspect your window scraper before using it. Take a look at the blade of the scraper and make sure that it is not rusted. Also, it must not be bent or chipped off at the corners. If you are not certain whether the blade is in a good enough condition, you should just play it safe by using a new blade.

Rule No. 3: When you are working with a window scraper, always use forward plow-like scraping motions. Scrape forward and lift the scraper off the glass, and then scrape forward again. Try not to slide the scraper backwards, because you may trap debris under the blade when you do so. Consequently, the scraper may scratch the glass.

Rule No. 4: Be extra cautious when you are using a window scraper on tempered glass. Tempered glass may have raised imperfections, which make it more vulnerable to scratches. To find out if the window that you are scraping is made of tempered glass, you have to look for a label in one of its corners.

Window Scraping Procedures

Before you start scraping, you have to wet your window with soapy water first. Then, find out how the window scraper works by testing it in a corner. Scrape on the same spot three or four times in forward motion. If you find that the scraper is moving smoothly and not scratching the glass, you can continue to work on the rest of the window. On the other hand, if you feel as if the scraper is sliding on sandpaper, you have to stop scraping. This indicates that the glass may be flawed and have raised imperfections, and scraping will result in scratches.

After you have ascertained that it is safe to scrape your window, start working along the edges. It is best that you start scraping from the middle of an edge, moving towards the corners. Work in a one or two inch pattern, until all the edges of the glass are properly scraped. After that, scrape the rest of the window in a straight pattern of four or five inches, working from top to bottom. If you find that the window is beginning to dry while you are working, wet it with soapy water again.

Source: http://ezinearticles.com/?How-to-Properly-Scrape-Windows-During-The-Cleaning-Process&id=6592930

How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference

With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

web-scraping-service

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases

The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s

During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping

According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

Check out How to use Twitter data for your business

3. Transaction scraping

Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

get-results-from-your-lead-generation-campaign

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/

Thoughts on scraping SERPs and APIs

Google says that scraping keyword rankings is against their policy from what I've read. Bummer. We comprise a lot of reports and manual finding and entry was a pain. Enter Moz! We still manually check and compare, but it's nice having that tool. I'm confused now though about practices and getting SERPs in an automated way. Here are my questions

    Is it against policy to get SERPs from an automated method? If that is the case, isn't Moz breaking this policy with it's awesome keyword tracker?

    If it's not, and we wanted to grab that kind of data, how would we do it? Right now, Moz's API doesn't offer this data. I thought Raven Tools at one point offered this, but they don't now from what I've read. Are there any APIs out there that we can grab this data and do what we want with it? (let's day build our own dashboard)?

Thanks for any clarification and input!

Source: http://moz.com/community/q/thoughts-on-scraping-serps-and-apis